[OSEN=최나영 기자] One of the biggest strengths of YG Entertainment (“YG”) is the solid talent of its rappers. That is maybe because the root of YG’s musical identity is hip-hop. YG’s hip-hop rappers stand out more than rappers of other major music labels, which has contributed to the evolution of idol groups’ skills and talent into the next level. The rappers of boy group BIGBANG, WINNER, and iKON show off their appeals both individually and in a team. While boasting strong presence as solo rappers, they make totally different pictures with the synergy created in combination with other members. iKON’s BOBBY is recognized as a “natural-born rapper”. Some say that he is somewhat weak in terms of delivery, but many people acknowledged him as the winner of “Show Me the Money 3”, because they recognized BOBBY’s uniqueness. It is not just about his husky voice. He creates fantastic performances as if he is “crazy”, putting a lot of power in the lyrics and comfortably playing with beat. His habit of spitting out the filler “mm…” some times during performance is now like his signature. Adding to the already strong rapper group of YG, Rapper “1” who showed a big presence in “Show Me the Money 4” has recently joined YG, raising fans’ expectations. “1” catches the eyes first with his good look, and people paid keen attention to his more-than-expected rapping skills, that is much more than his good look. When he nurtures and polishes his skills a little bit further, people may be able to see the rise of a next-generation top rapper. In “Show Me the Money” he co-performed with SONG MIN HO for “Turtle Ship”. YG rappers stand out most in terms of performance. That is something already recognized by other labels and underground rappers. The biggest reason for BOBBY’s victory in “Show Me the Money 3” was also his strong presence on the stage backed up by such good performance. So, YG rappers do not necessarily need “hook”. Just like their beat well-structured with different moods and feels, the different combinations of YG rappers make fans look forward to them.
2015. 10. 8. Check out the full article here © YG-LIFE
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iKON Philippines is the First Philippine based fanclub for YG's upcoming boy group. Formerly known as WIN Team B Philippines (Founded last October 2013)
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